The most common challenge for multi-location brands is to create unique, localized content on landing pages for each location. I find that most brands will push out identical pages for every store. Some attempt to create localized pages for various markets, but the result is low quality for the user. Be sure to read Shari Thurow's comments below on ideas to create useful content for the user.

We all know that testimonials and social proofing are important in online marketing and business in general, but they are even more crucial in case of local business SEO. You could have a prominent link to your reviews on your site, using a headline like ‘check out our online reviews'.

You already know that the content on your landing page is a crucial part of your digital marketing strategy. It needs to be unique, relevant, and useful for readers. At the same time, optimizing it with top-ranking keywords can help improve your local SEO efforts to a significant extent. Keep it at about 300-500 words and divide the content up using sub headers to make it easier to read.

When we talk about SEO or Local SEO, most businesses limit it to Google. Google is, without any doubt, the largest search engine in the world. If you haven't done so already, it's time to move on to GMB to mange your Local SEO. Local SEO is a craft of its own - if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it.

Moz Local - Moz only performs with roughly 20 directories and although they claim to be hitting most of the main directors, we have located that there are omissions of key search engines like Yahoo and other prominent directories. Despite the fact that less costly than Yext, we find that it does not offer you the exact same bang for your buck. Maintain in thoughts, this is not Moz's core competency.

You will find that there are several Local SEO ranking factors scattered through this ebook. And as you continue to read you will gain a sound understanding of how search engines rank your website in local search engine results pages (SERPs). Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your site's listing in search results.

Often, in an attempt to rank well for several location based queries, businesses will create location-specific landing pages with largely the same content with only small changes to the city or state name. This tactic frequently has an opposite-than-intended outcome. Google sees pages like this as bad for user experience, [empty] and a site will typically see a ranking decline rather than an increase due to one or more of the three reasons outlined above.

A business's Google+ Page signals (or any Google signal) have bearings on its organic and local pack results. Google+ doesn't get its due when people discredit its impact. However, it cannot be denied that SERP ranking factors do affect Google my Business (and Google+) signals and your company's organic rankings.

This is especially true over the last few months as Google has begun to roll out local packs for a wider variety of search results. More and more, searchers are engaging with businesses in the search results by asking for directions, calling the business, or looking up business hours directly from the business' Google listing instead of clicking through to the website.

A relatively new tool for local marketing (circa June 2011) has to do with using a simple HTML code called SCHEMA - also referred to as structured data or microformat - to better identify and classify some of the most important information on your website to search engines. For local marketing - this includes your location and contact info.

To develop authority and a very good reputation as a regional company, your organization needs to be recognized by other organizations in your neighborhood neighborhood. Links from other regional internet sites to your internet site can be very beneficial. Trust us - creating a simple plan and setting some time aside each week to improve your local SEO can make a difference.

You might want some help for this, but you can learn how to use 's local business markup to highlight your address if you are comfortable editing your code. If you have more development budget, then you can also consider using JSON-LD Don't panic, if that doesn't mean anything to you, there is even an option called Data Highlighter which lets you indicate your data using your mouse.

When online searchers are seeking out local businesses, you want yours to stand out. Local SEO tactics are relevant for businesses with retail locations, such as restaurants, attractions, and hotels. Appearing on the first search page with the map can be a gamechanger.

Choose a candidate with some experience in your industry. Although an SEO expert can adapt to a new industry, they will require less research if they already know the keywords and tactics that are effective with your clientele. For those who have any kind of queries relating to where by as well as how to use click through the next document, you are able to contact us on our own web site. I will, once again, use the above example. This time, focus on the meta description. See how well it is written. It not only encourages readers to click on it, but it also contains so many important keywords.